Myntra, is about to launch its own new brand “Sztori” to help those struggling to find plus-size clothing both online and offline.
The move represents its motto “fashion for all.”
This won’t be the first brand or store to sell plus size clothes. They sees a huge demand for these plus size dresses.
The Sztori range will contains designer wear, mostly denims, tops, dresses and more in Large (L) to 4 times large (XXXXL) sizes. They will be retailed between Rs 799 to Rs 1,999.
Earlier, Myntra also launched the ‘House of Pataudi’ a range of ethnic wear with Bollywood actor Saif Ali Khan and All About You, which is Deepika Padukone’s brand that Myntra has begun selling in Canada. It is expected that the launch will happen before this Diwali season.