One of the world’s leading cigarette manufacturers Marlboro and other cigarette brands are in a move to stop cigarette production permanently.
Philip Morris International, a multinational known for the production of cigarettes is in a plan to phase out cigarettes and to replace it with smoke-free products.
As per the reports, the company is focusing on IQOS, an electronic device which heats the tobacco rather than burning it. This will reduce the number of toxic chemicals in cigarette smoke by 95 percent. The research on this still going on. However, the company is not in a immediate plan to quit cigarette business.
According World Health Organisation (WHO), tobacco causes seven million deaths every year. The diseases caused by smoking will affect almost every organ in the body.
“If we stop selling cigarettes, somebody else is going to sell them because people buy them. So I don’t think that will have any impact on public health or the health of people.” told, Andre Calantzopoulos, CEO of Phillip Morris International.
But he added, “At the end of the day, the ambition we have is to replace cigarettes as soon as possible, with better alternatives for the people who continue smoking.”
The main aim of Phillip Morris International is to replace the current cigarettes with smoke-free products.